Nobody “DIPPs” just once — and so, in record-breaking time, the spirited Dipping Mustard that began by bringing pretzels to life at the Train Station Restaurant in State College, PA has blossomed into Herlocher’s Dipping Mustard, an exciting, delicious culinary experience. Behind Herlocher’s Dipping Mustard is a story about the power of consumers who know what they like. “
It all began in February 1978, at the Train Station Restaurant in State College, PA where our DIPP and pretzel combination became a big hit with the bar crowd. Soon customers began asking us for dipp to enjoy at home. As soon as Herlocher’s Dipping Mustard’ became available for “take-out”, the word spread fast. Customers throughout the Northeast sent checks requesting Herlocher’s Dipping Mustard’. During this important time, we were producing Herlocher’s Dipping Mustard’ in our kitchens.
Convinced that Herlocher’s Dipping Mustard’ was as popular outside of our restaurant as in, expansion began and Herlocher’s Dipping Mustard’ became available throughout the east. “
In 1997, Herlocher’s Penn State Dipping Mustard’ was introduced. It was an immediate hit and quickly became a popular tailgate necessity. We then introduced Herlocher’s Ohio State Dipping Mustard’. We hit the mark again, so with two successes under our belt, we realized it was time to expand our collegiate-labeled product offering. To date, we have obtained trademark licensing from over 40 colleges and universities nationwide. Our goal is to roll out these additional collegiate-labeled products in late 2002 and early 2003.”
Herlocher’s Dipping Mustard’ is currently sold in over 100 grocery store chains in 30 states. In areas not servied by retail stores, mail order is available.”
The success of Herlocher’s Dipping Mustard’ is a reflection of the stacks of letters and e-mail we constantly receive from customers across the country ordering more. With their encouragement and support, our story is only beginning, and there is no end in sight. “
Anyway you DIPP it, Herlocher’s Dipping Mustard’ is making DIPPing history.